Madame Donut is a boutique donut brand concept focused on unique flavors and a visually elevated dessert experience. The first project was an app design, where I explored the brand as a digital experience. This poster builds on that concept, expanding it into a more visual and artistic direction using Adobe Firefly and Photoshop to transform a simple product into something more dynamic and expressive.
UI/UX & Visual Designer I designed the original app concept and expanded it into a visual poster project.
One of the main challenges was translating the original app concept into a poster format while still keeping the brand identity consistent. I had to think about how the visual style and personality of Madame Donut could shift from a functional UI design into something more artistic and expressive. Another challenge was using compositing effectively in Photoshop and Firefly to create a visually dynamic image without making it feel too busy or overwhelming. I focused on balancing color, texture, and layout to keep the design cohesive. .
The challenge was to create a consistent brand that works across both an app and a poster while adapting to different design styles.
I developed a consistent brand identity and adapted it across both the app and poster, balancing usability in the app with a more expressive visual approach in the poster.